MA Design Management and Entrepreneurship
AOD GS x De Montfort University UK Partnership
What is the key to running a successful creative business? This course will teach you to examine global challenges in the business of design, enhance your knowledge of specialist design management and develop your skills as a future entrepreneur in the creative industry.
This course is aimed at entrepreneurs in the design industry with ambitions to apply their creative and analytical skills to business and social contexts. Your studies will explore and analyse business models, spanning from small and local to multinational corporations and social enterprises, preparing you to respond to the demands and contemporary challenges of the global design industry.
With us, you will discover design management and design thinking, and gain a thorough understanding of brand management. We will teach you to examine the role of design in service industries, and develop your business planning skills with an awareness of international markets. You can also further your understanding of marketing, web presence and in-store retail design and explore creative solutions to the major sustainability issues within the industry.
Throughout the course we will empower and support you to challenge conventions, experiment boldly, and take risks. We will help you to develop new ways of thinking about design, and prepare you to embrace a high level of executive responsibility in any design, creative or digital media technology business.
DURATION : 2 years
MODULES
- Research Methods
- Design as a Strategic Business Tool
- Integrated Brand Management
- Marketing for the Creative Entrepreneur
- Fashion Promotion and Marketing
- Business Planning for the Creative Entrepreneur
- Global Markets: Designing businesses for international growth
- Service Design
- Critical Perspectives in Ethical and Sustainable Fashion
- Managing Business Web Presence
- Museum and Exhibition Design
- Design for Retail
